Uploading Natively and Editing Transcriptions

Social Media Video marketing is many things - effective, inexpensive, trackable..it can also be intimidating, confusing, and time-consuming. Especially uploading videos. Apps like HootSuite help by allowing you to upload a video to three platforms at the same time. The problem is that you’re just uploading a link that the viewer can click on to take them to the YouTube video. Unfortunately, this saving of time comes at a price. Uploading your video directly, or natively, to each social media platform causes your video to reach far more viewers. Facebook actually favors videos that are natively uploaded by increasing your viewing audience.

Natively uploaded video also “auto-plays” when the cursor hovers over them. This increases engagement as well. One of the most important advantages to uploading directly to each platform is the ability to transcribe the video. 85% of videos on the web are viewed with the sound off. And, while transcriptions can be auto-generated in several languages, it’s important that you take the time to go back and edit these transcriptions. As good as these speech recognition programs are, they struggle with certain accents, they have a hard time with poorly recorded audio, and - they make mistakes, sometimes embarrassing mistakes. Correcting this text is a pain in the - fingers -but well worth the time. Captioned files are viewed by search engines, allowing access to keywords contained in the video without having to decipher the video.

Transcription services are available and are reasonably priced with a quick turnaround if you just don’t have the time for making these edits. At The Giving Network we transcribe every client video.

Social media allows you to reach the whole world with your message, but if you want to maximize this impact - go native.